Afraid to Use SMS? Here’s What You Need to Know First

If you’ve ever thought about using SMS but hesitated because of compliance—you’re not alone. In this episode, Andrew sits down with TextUs CEO Martin Payne to unpack what SMS compliance actually means and what’s been misunderstood. If SMS has felt confusing, risky, or off-limits, this episode will change how you think about it.

Your funnel isn’t broken. It’s leaking momentum at every stage. If 70–85% of leads never convert and 65% of pipeline ends in no-decision, the problem isn’t demand. It’s engagement. In this episode, we’ll show you where SMS actually fits in a modern SaaS sales workflow—and how it accelerates deals without turning into spam.

Should you gate this? It depends and that’s not a cop-out. Andrew Davis and Kiara Carniewski unpack how content really influences pipeline, when gating works, and why trust and personality matter more than forms.

Explore how SMS analytics go beyond open and reply rates. On this episode of The 98% Podcast, Andrew and Acacia break down how to measure message performance, turn data into action, and connect metrics back to real business outcomes.