Business texting (also called business text messaging or SMS messaging) is how companies communicate with candidates, customers, and leads through text messages using a dedicated business phone number and professional platform. Unlike personal texting apps, business texting platforms like TextUs enable teams to manage conversations at scale with two-way SMS messaging, automated campaigns, CRM integrations, and compliance tools. Whether you're recruiting, selling, or marketing, business texting helps you connect on the channel people actually use—with 98% open rates and response times in minutes, not hours.

The best text app for business depends on your needs, but professional SMS marketing platforms like TextUs are purpose-built for scale and compliance. Unlike consumer messaging apps (WhatsApp, iMessage), dedicated business texting services offer two-way conversations, bulk SMS messages, automated workflows, CRM/ATS integrations, and built-in TCPA compliance. TextUs is built specifically for recruiting, sales, and marketing teams who need to text hundreds or thousands of contacts while maintaining personal, compliant conversations. If you're looking for an SMS marketing service that combines the speed of texting with the scale of email marketing, TextUs is designed for that.

TextUs is built for professional teams who need to communicate quickly and at scale. Recruiting and HR teams use TextUs to engage job candidates faster—texting gets responses where emails and calls don't. Sales teams follow up with leads and close deals faster. Marketing teams run SMS marketing campaigns for promotions and events. Customer success teams send appointment reminders and service updates. Whether you're a solo practitioner or a 50-person team, TextUs scales with you. If your job depends on getting timely responses from candidates, customers, or leads, TextUs is built for you.

Getting started is straightforward. You'll get a dedicated business phone number (or port an existing one) to send and receive SMS text messages. Import contacts from your CRM, ATS, or spreadsheet, then send individual messages, bulk texts, or set up automated SMS campaigns—all from one platform. Recipients can reply directly, and your team manages conversations in real-time through the TextUs dashboard or mobile app. Everything syncs with your existing tools like Salesforce, Greenhouse, or HubSpot, so your messaging data lives where you need it. Most teams are up and running within hours.

Sending automated texts for business is simple with TextUs. Create message templates for common scenarios—candidate outreach, interview reminders, lead follow-ups, or promotional campaigns. Set up triggers based on actions (contact added to list, deal stage changes, appointment scheduled) or schedule messages for specific times. Personalize automated SMS messages with merge fields like names or company data, so every text feels individual. Build multi-step drip campaigns where contacts receive messages over time based on their responses. Automated business text messages maintain compliance automatically with built-in opt-out management and consent tracking.

TextUs integrates with the tools your team already uses. For recruiting and staffing teams, TextUs connects with Greenhouse, Bullhorn, JobDiva, Workday, and SAP SuccessFactors—text candidates directly from your ATS and log conversations automatically. For sales and marketing teams, we integrate with Salesforce, HubSpot, Microsoft Dynamics, and Oracle, so every text syncs with your contact records. Healthcare staffing teams can integrate with LaborEdge, Symplr, and Bluesky. Plus, our Zapier integration connects TextUs to thousands of other tools without any developer resources required. Whether you're managing candidates, customers, or leads, TextUs fits into your tech stack.

Yes, TextUs is fully compliant with TCPA (Telephone Consumer Protection Act), CTIA guidelines, and other U.S. messaging regulations. We take compliance seriously with built-in features like automatic opt-out management, consent tracking, and message rate controls. Every text includes clear opt-out language, and recipients can reply "STOP" anytime to unsubscribe—TextUs handles this automatically. We also provide compliance documentation and best practices to ensure your team follows all regulations. Whether you're texting job candidates, sales leads, or customers, TextUs protects both you and your recipients by making compliance easy and automatic.

Performance SMS marketing consistently outperforms other channels. SMS messages have a 98% open rate compared to email's 20%, with average response times of 90 seconds versus 90 minutes. For businesses using TextUs, SMS marketing campaigns typically see 25-45% response rates depending on industry. Recruiting teams report 3-5x faster time-to-hire using SMS. Sales teams see 40% higher reply rates on SMS text messages versus cold emails. Marketing teams running SMS campaigns for promotions often achieve 15-25% conversion rates. The performance of SMS marketing comes down to one fact: people actually read their texts. Track delivery, response rates, and outcomes in real-time with TextUs's analytics dashboard.

Most teams are up and running with TextUs in just a day or two. Implementation is straightforward: once you sign up, you'll receive your dedicated business phone number (or port an existing one), connect your CRM or ATS if desired, import contacts, and start texting. Our platform is intuitive with minimal learning curve—most users send their first messages within minutes. We offer onboarding support, training resources, and dedicated customer success for teams that need it. Unlike complex enterprise software requiring IT involvement or lengthy configuration, TextUs is ready when you are.